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Get The Blo-Down: Westchester Resident Opens Blow-Dry Bar

New Rochelle residents Marianne and Bruce Hammer, owners of Blo Blow-Dry Bar in Greenwich. Photo Credit: Jeanne Muchnick
Take a seat and enjoy a blow-out at Blo in Greenwich. Photo Credit: Jeanne Muchnick
Blo Blow-Dry Bar on Greenwich Avenue in Greenwich. Photo Credit: Jeanne Muchnick

Marianne Hammer was ready for a change. A longtime marketing exec with a passion for fashion and beauty, she wanted more flexibility in her life.

The answer: A franchise opportunity built around transforming tresses.

The New Rochelle resident is now the proud owner of Blo Blow-Dry Bar in Greenwich which had its official grand opening  Thursday, Jan. 17

The new business, at 6 Greenwich Avenue, is recognized for its pink aesthetics and its motto: "No cuts, no color; Just wash, blo, go."

In celebration of the opening, Hammer is offering $29 blowouts all weekend, Friday to Sunday. Blow-outs are normally $45.

There are also a host of signature styles -- seven to be exact -- featured in the Blo Look Book, from the razor-straight “Executive Sweet” to the runway-inspired “Pillow Talk."

For more information, call 203-340-9176 or go to www.blomedry.com .

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