SOUTHPORT, Conn. Sometimes getting a bum rap is a very good thing. Especially when it involves mod patterns that hug your curves and hide your flaws. Its a BumWrap is the brainchild of Amey Simonds and her sister, Liz Flavin. A BumWrap is like a form-fitting, ultra miniskirt you wear over your leggings to avoiding bearing too much bum.
It was Ameys idea, Liz explains of the company based in Southport, Conn.. She went to a dance class where the instructor had this material kind of wrapped around her hips. She went home after class and cut off the top of a camisole and slid it over her leggings. Then she called me and said, I have this idea. Are you in?
Liz was totally in. I had actually just been to the gym myself and gotten a glimpse of my rear view in too tight black pants and I just thought, Im so done with this look.
And so, the BumWrap was born.
I mean, I dont know how many times Ive tied a shirt or a jacket around my waist to cover up, says Liz. Or the long t-shirt look. Thats why women wear the baggy, long t-shirt -- to cover up. With a BumWrap, you can wear a more fitted top. In fact, after a friend started wearing hers, she had people telling her she looked so fit. And she hadnt changed a thing.
So the two sisters set to work creating their product.
We did a lot of research and started making some samples, Liz, who has a background in high-fashion marketing, told me. And we would wear the samples out and women would just come up to us and say, Where can I get that? So we got a manufacturer, and someone to help us with design. I mean, who would think a little thing like a BumWrap would need so much design work. But we really put a lot into making it look good and fit right. And now, we can hardly keep them in stock.
And that, as they say in show business, is a wrap.
Where would you wear your BumWrap?