PORT CHESTER, N.Y. – As a college student, Rye Brook’s Kevin Barrett can get away with a bad grade, but as a businessman, he knows everything has to be A-Plus work when it comes to his clothing line, Enthrone.
Barrett, 20, has been juggling both roles since launching Enthrone in February and will be releasing his Fall 2014 line at 12:01 a.m. Friday, Aug. 22. He said he has been able to apply what he learns in his business, economics and marketing classes directly to his company.
“It’s awesome because I use what I learn in class,” he said. “But, there’s also a lot of stuff you don’t learn in class that you learn from the business.”
From managing his website, to monitoring the manufacturing of his product, to shipping, Barrett has seen the real-world application of the career he is preparing for in college.
“You have to do everything you can to keep the business alive and running,” he said. “It’s not like a test in class. If you get a bad grade you get a bad grade. If you do badly in business, you’re out of business. You’re not going to make money.”
Barrett, a Port Chester High School graduate, said he will be taking his show on the road this fall to promote his brand. To do so, he is taking off a semester of school. He plans to travel to Spain, Italy, Florida, Virginia and possibly Colorado to visit friends at college and promote Enthrone.
After six months, he said he has made a profit with low overhead.
“Back a few months ago I was nervous and scared about how my spring collection would do, but this time I'm excited and confident (the fall collection) will do well,” he said.
The clothing line started with three t-shirts, one tank-top and one hat bearing the Enthrone logo. Barrett is releasing his Fall line Friday, which includes a hoodie, sweatshirt, a snap back hat and a crew neck tee shirt. This weekend, every hoodie or crew neck purchase comes with a free tee shirt while supplies last.
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